Hi friends,

I didn't send out a newsletter last week and today's newsletter will be a short one.

The reason is that I've been quite busy the last few weeks - both at work and in my personal life.

So today, I just wanted to update you on a few things.

Online shop closure

As you know, I closed the online shop until the end of the year.

I've received many e-mails and messages why the online shop is closed and why people can't buy the books.

There are 2 reasons:

• I sold almost too many e-books. This is a tax thing. I didn't think in the beginning of the year when I opened my company that I would sell that many e-books. We basically sold out. We hit the limit that I can sell with the company structure that I chose for the tax year of 2025. If I sold a few more books this year then I pass a limit where I have to pay VAT for every country of the European Union where somebody purchased an e-book from. Until this limit i am allowed to pay the VAT of the country of residence which is Germany. It would have simply be too much administrative work to do this manually. But I am changing my company structure for 2026, so this won't be an issue any more.
• I wanted to focus on my job and module #3. Work has simply been a bit too much in the last few months and I needed to slow down a bit on Structural Basics.

LinkedIn

Since July, I've been posting reguraly on LinkedIn. 1 post a week and it's crazy how many people you can reach with it.

My goal with it was to build a professional network here in Germany.

For everyone who hasn't followed me for a while: I am German but I've lived most of my professional life outside of Germany. I did my bachelors in Austria and my masters in Copenhagen where I also started my structural engineering career.

A bit more than a year ago, I moved back to Germany. I realised that I didn't have any contacts in my industry here as I hadn't worked or studied in Germany.

Finding a job was very easy with my resumee. I could choose between all the companies I applied to, but I struggled and still struggle to rely on a "big" network. A good network in our industry is often more important than our technical skills.

To build a network and to also get people to know me, I started posting on LinkedIn in German, because my goal is/was to build a local network.

The results are crazy:

• 229.000+ impressions on my 20 posts and I reached more than 66.900 people
• Gained over 2.000 new followers
• Met up with 6 structural engineers in person because of my LinkedIn posts
• Got 3 job offers. One of these job offers is insane 🤫
• Got so much good feedback from structural engineers from Germany. There is no other platform where this many people engage. On many of my posts, more than 10 people comment or send me a DM.
• And I got invited to my first ever podcast. We'll do one episode in German and one in English. I will update once it's out.

I post content about:

• personal experiences in the construction and engineering industry, what people find very interesting are topics where I compare Germany and Denmark
• technical structural engineering "tutorials" as slides
• my opinion on certain things in our industry

Whether you are a student, graduate or senior engineer, I highly recommend you to post on LinkedIn.

You don't have to have it all figured out. Be honest. People like it when you are honest and you admit that you might not know much.

If you want more content about LinkedIn, like how to optimise your profile, how to post interesting content people like or how to find a job with LinkedIn, reply to this email.

Structural Basics content and module #3

I am making progress on module #3, but it will still be a few months of work before it's ready to be published.

It will cover:

• Finite element analysis of reinforced concrete slabs
• Design of reinforced concrete slabs
• Design of reinforced concrete beams
• Masonry walls
• Reinforced concrete walls
• Reinforcement sketches
• Design of all connections
• Ring beams
• Stability analysis of a residential building
• Vertical load transfer of a residential building

​↓ Follow me on Social Media. ↓

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